An American in Toronto

In Which I Take the Plunge with Devoted Husband and Baby Boy and Have Marvelous Adventures North of the Border

Friday, May 26, 2006

Mountain Dew: Now Available Without A Prescription!

It seems like I've done nothing but complain about the rain lately, but I actually do like a gentle Spring rain, kinda like what's happening today. I walked outside with my brand-new bright yellow umbrella, like my own personal sun and I was more than happy to do it. While nothing particularly exciting is happening right now, I thought I'd delve into one of the many random things that I've noticed since the move to T.O. Until recently, Mountain Dew in Canada was caffeine-free, which would make it virtually useless to Devoted Husband, who prefers his morning Dew as a pick-me-up rather than the more traditional black coffee. Canada has regulations on products that have added caffeine, as opposed to the natural caffeine found in colas or coffee, and the Dew Fuel or Mountain Dew Energy, as it is known up here is branded as a natural health product. So, there is a big label on the side with all these "medical warnings" about this beverage. The label says: RECOMMENDED USE: Developed for periods of increased mental and physical exertion. Helps temporarily restore mental alertness or wakefulness when experiencing fatigue or drowsiness. RECOMMENDED DOSE: Drink 591mL (1 bottle) as needed. MEDICINAL INGREDIENT: Per 591mL: Caffeine 91mg CAUTIONS: Contains caffeine. Not recommended for children, pregnant or breast-feeding women, or caffeine-sensitive persons. Do not consume more than 1000mg caffeine per day. It's kind of marketed like a Red Bull-type "energy drink." Speaking of which, as youmay know, the Red Bull catchphrase is "Red Bull will give you wings." Or rather, "wiiiiiiiiiings!" Well, at the end of the commercial here in Canada there is a disclaimer that states unequivocally that Red Bull does NOT actually give you wings. So, there will be no more talk of anyone getting any wings, mister! I hope there wasn't a class action lawsuit brought against Red Bull by a group and angry Canadians demanding satisfaction for their lack of actual wings. But you know I wouldn't be at all surprised if that were the case. A MOUNTAIN DEW FACT! In 1965, Mountain Dew launched its first campaign "Yahoo Mountain Dew ... it'll tickle your innards." Catchy!

1 Comments:

  • At 5/31/2006 02:09:00 PM, Blogger Sundry said…

    Dang. I was going to go get me some wings.

    Nice to know at least one other country is forced to cater to the moronic amongst us. Like the disclaimers they had to put on the beer shampoo that came out in the 70s. Which was NOT so much for drinking.

     

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